For twenty years the CRM playbook hasn't changed: open the app, find the right screen, fill in the fields, save. Repeat after every call, every email, every meeting. The promise was visibility. The reality was data entry — and a tool your team quietly stopped opening by month two.
We think that era is over. Today we're launching Cubitro 2.0 FLOW — a complete rebuild of Cubitro around a single idea:
Think ChatGPT, but it's your CRM.
We didn't add AI. We started over.
Most "AI CRMs" bolt a chatbot onto the same old forms. We went the other way. In FLOW, the conversation is the interface. There are no forms to fill, no fields to hunt for, no menus to learn. You type — or speak — in plain language, and Cubitro does the work.
"Add Acme AB and Pontus Petersson as a contact there." → Done. "Log a call with Pontus tomorrow at 14:00." → Logged. "Move the Stadium deal to won." → Moved.
The messy sentence you'd say to a colleague becomes a clean, structured record. That's the whole product.
What you can do in FLOW
Capture anything, instantly. Paste an email, type a quick note, or just talk. Companies, contacts, deals, and activities are created from plain language — no data entry, no clicking around.
Ask your data anything. "What's my MRR?" "Show me my pipeline." "Which deals are stuck?" FLOW answers from your own numbers in seconds, with the right view rendered right there in the chat.
Let it tell you what to do. This is the part we're proudest of. Most CRMs sit there waiting for you. FLOW is proactive. "What should I do today?" gives you a tappable agenda with every contact's phone and email one tap away. "Who haven't I followed up with?" surfaces the people going cold — so no deal dies of neglect.
Speak it. Tap the mic and dictate. Calls logged from the car, notes captured between meetings, all hands-free.
Quote and close. Build a quote in a sentence, send a clean PDF, and watch it flow straight into your pipeline and revenue.
See the money. MRR, ARR, and churn — captured from chat, live, no spreadsheets.
Switch in minutes. Bring your existing CRM in and start talking.
Why this matters
A CRM only works if it's actually used. The reason most of them rot isn't that people are lazy — it's that keeping them current costs time nobody has. FLOW removes the cost. When updating your CRM is as easy as saying what just happened, the data stays true. The pipeline stops lying. And the tool you pay for finally earns its place.
This is what we believe the next decade of software looks like: you say what you want, in your own words, and it handles the rest. We built FLOW because we wanted that CRM to exist — and now it does.
Try it
FLOW is live today for every Cubitro account. Open the app, type the first thing on your mind — "what should I do today?" is a good place to start — and feel the difference.
Welcome to the CRM you just talk to.
— Tom, Founder of Cubitro